Branding, Marketing - 2020
Side Effects Podcast takes a deep, personal look into the sweeping effects of COVID-19 — by following six individuals, week-to-week, as the pandemic unfolds.
Side Effects captures a wide array of experiences and weaves them together under the backdrop of the coronavirus. We talk to guests as they encounter unforeseen consequences, find solace in their loved ones, and readjust their plans over and over again. Journalistic in nature, the podcast had artwork that includes sleek, curvy lines and a sans serif font to upkeep a style that is contemporary and legible. The introduction of hand-drawn images, media screenshots, and pullout quotes creates context and personalizes each story line while creating an overarching holistic and consistent feel.
Takeaway:
Collaborative minds and fun people will always be better than working solo.
June 2020 - October 2020
Creative Strategist
*made in collaboration with Joseph Covarrubias, Nancy Xu, and Miranda Pan
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Buffer, Instagram, Facebook
Part 1: Rebranding
