Capitan Han

Through many conversations of dissecting Capitan Han, Chris repeatedly told me that he wanted his music persona to be personable and deeply grounded in his roots. Capitan Han isn't a exaggerated, made up facade but an extension true to Chris's self. Toying with the theme of honesty and humility, we ended up on the tagline "earth tones," as they are hospitable colors of nature and also a fun pun (music tones). We settled on an earthly color palette and handwritten text to represent Capitan Han's genial demeanor and truthful representations.

Takeaway:
Less is more.